// Itaú Personnalité transformed 'Conta Filhos' from a simple kids' account into a masterclass in modern legacy, framing financial literacy not as a lecture, but as the ultimate act of family inheritance. By blending high-touch editorial craft with intuitive utility, the campaign redefined how Brazil’s upper affluent introduce their next generation to wealth, turning early financial education into a badge of prestige.
// TV Film
// Social
