// Every skin has a story told in hair, tattoos and scars.
“Minha pele do meu jeito” is the Brazilian version of Gillette Venus’ global concept: My skin my way.
We wanted this campaign to be more than just an ad. We wanted to start a movement. And so we did it.
Every single asset of this project made women share their own skin stories and how they live their skin their own way.
// Director's Cut
// Manifesto
// Digital Testimonials
// And the best results ever:
Real women feeling theirselves represented in the ads.
